• WORK
  • ABOUT
  • INSTAGRAM
Broadsheet Design
  • WORK
  • ABOUT
  • INSTAGRAM

FEATHERING THE NEST

I recently had the pleasure of creating a logo for Nest and Burrow, the e-commerce branch of Nest Design Co., the lovely and livable Marin-based interior design firm run by Heather Brock and Jennifer Patton Wundrow. Being designers themselves, they had a very clear idea of their brand inspiration and gave me some seriously phenomenal mood boards to work from. I kind of want to live in those mood boards – check out their site – I think you'll agree.

The logo is simple, chic, and reserved with a unique, modern twist. It plays nicely with their sophisticated and colorful product lines, and the single "monogram" version of the logo gives them great flexibility to create branded items without overplaying their name. I can't wait to see the savvy fashion-forward ladies of Nest and Burrow take what we created and run with it!

categories: identity, on the clock
Thursday 10.09.14
Posted by Laine Carlsness
 

CHAIN CHAIN CHAIN AT THE STARTING GATE...

Awhile back, I was contacted by a dear former co-worker who was starting up a bike touring company in Marin. Sara was in need of an identity for her fledgling company, and I was thrilled to help – her enthusiasm, humor, and irreverence make her a total gas to work with, then and now. Together we dreamed up an identity that suited her quirk and wit, and applied it to business cards (soon to come) and a tri-fold brochure in a fun, compact size.

Chock-full of information about her amazing tours in Marin County and original photography by Sara herself, it was so fun and satisfying to put together. Brochures scratch a data-organization itch that branding and identity just do not – and to know me is to know how much I loooove to put things away in their cubbies...

I can't wait to see Sara kill it on the two-wheeled scene – we're working on her site, but if you've got any questions for her in the meantime, she's at sara@chainbiketours.com.

Enjoy the photos, and big thanks as always to Edwin at Essence Printing for taking my work from digital to terrestrial. What would I do without you?! 

IMG_2309.JPG
categories: on the clock, identity
Tuesday 08.19.14
Posted by Laine Carlsness
 

WATERCOLOR WELLNESS

How has is been so long since I posted? Not for lack of work (both the paid and unpaid sort) – but rather lots of projects taking a bit of time to percolate. That said, this identity project is wrapped up and back from the printer – ta-da!

Caroline is a holistic health coach who came to me wanting a soulful, organic, friendly identity for her business – one that veered away from the visual cliches that tend to dominate her space. After some sketching and noodling (see below for some fun stuff that ended up on the cutting room floor), I broke out the watercolors, for what feels more "real" and organic than paint on paper? Add in some hand lettering by yours truly and there you have it. She loves it so much, it's going on her surfboard. What more could I ask for? Happy client, very happy designer.

IMG_2189.jpg
categories: on the clock, identity
Thursday 07.10.14
Posted by Laine Carlsness
 
squarespace expert_white.png