What do I love most about my job? That in order to do it well, I need to learn all about my client's business, which is often something I know 0.0 about going into the project. That was certainly the case when Risa Bramon Garcia approached me about branding for The BGB Studio, the actor's studio in LA that she runs with her business partner Steve Braun.
What do I know about acting? Not much. Only that I can't do it, even on the level of fibbing to my husband about how many cups of coffee I've had in a day. And that taking this job would get me one degree of Kevin Bacon closer to Alcide from True Blood. But Risa was a rarified client in that she came to me with armloads of amazing and inspiring visual references that I just wanted to paper my office with, they were so cool. She also had the words to describe what it was she and Steve were creating with their actors in the studio, as well as what they wanted in a mark, words like "strong, grittty, emotional, graphic, pop, energetic, community."
That, combined with chats with actor friends who've run the LA gamut, had me all set to start. I had a million ideas running through my head before I'd even officially signed on. I love it when the book writes itself. So much easier that way.
From among the slew of ideas that I lobbed their way, we refined and narrowed it to these two logos. They're undertaking a site redesign shortly, and I for one can't wait to see what they come up with!