So it sounds like we’re thinking of working together – that’s awesome news! An informed client is a happy client, in my experience, so here’s the general flow of my process. Please don’t hesitate to drop me a line with questions that aren’t covered here.
We’ve probably already done this, but this is where I get to know you and what you’re up to, and you learn a bit about my background in design and how I work.
This is the part where I find out what you love, what you hate, what’s cliché and overdone in your industry (which I may be just getting to know), and what you’ve envisioned and dreamed up for your brand, whether I’m designing your brand from the ground up, or some component of an already-existing brand. Your investment of time and thought in this section really pays dividends further on in the process!
We probably talked about this on our call, but I create Squarespace-based websites.
Why do I love Squarespace? A few reasons – first, they prioritize design at every turn, with beautiful template options and baked-in design best practices. Basically, if you can’t do it in Squarespace, you shouldn’t really be doing it. Second, it allows me to create a gorgeous website, then hand the keys over for you to manage its day-to-day operation, blog, etc. (though I can stay on and manage it if you prefer). Third, and best of all, it is a stable but ever-evolving, up-to-date platform with rock star customer service. Bonus, I’m a member of Squarespace’s professional organization, and as such, my clients receive 20% off their first year. Sound good? Let’s learn more about your website needs.
Once I have your responses to the above questionnaire(s), I’ll create an estimate that covers the scope of work that we’ve discussed, and also describes the order that I’ll work on it and the overall timeline.
If that all looks good, I’ll send a contract that summarizes everything we’ve discussed along with all of the nitty gritty details. Once that’s signed, we’re off to the races.
Whether I’m creating a brand mark or a website (or both), I’ll start by generating design direction options including but not limited to rough logo sketches, color palettes, typefaces, site templates, photography and illustration styles. Your prompt and clear feedback on these design direction goes a long toward making sure the final design implementation flows smoothly.
Once we’re solidly on an aesthetic path that everyone feels great about, I’ll proceed with additional rounds of finished design. You’ll continue to give clear and prompt feedback so we can move forward within our agreed-upon timeline. When those rounds conclude and everyone is happy with the finished design, I’ll submit final artwork or we’ll go live with your website, depending upon the project type.