I got a fun request from a long-standing client this holiday season – design a beer logo that was a play on words of one of the companies in their portfolio. And thus, Utility API became... Utility IPA! Rick planned on creating beer labels and surprising his co-founder and business parter for the holiday. Good man to be in business with, I say.
I do love it when my job involves researching what hops look like (answer: like a little green artichoke) and warming up long-dormant Illustrator skills (and learning some new tricks). I got bonus points for hiding the Better Ventures logo in there, Where's Waldo-style... can you find it?
I look forward to raising a glass of Utility IPA (samples, for my portfolio, of course) to Rick and Wes and the great work they do at Better Ventures. Cheers!