Meet Juice Girl – a brand-spanking new company run by two friends and setting up shop this fall in Mill Valley. Up until my chats with Caroline and Melora, my juice knowledge could fit in one of those wheat grass shot glasses. Turns out that they're fans of cold-pressed juice, which keeps the ingredients cold, which means more nutrients, which means you live forever (ok, I made that last part up). But this stuff is good for you, people. There's kale in there.
What I loved about Caroline and Melora's take on juicing was how down to earth it was. In a sea of slick competitors that can be a little intimidating to the newbie, they wanted their brand to be approachable, fun, kid and family friendly, and playful. And apparently when you say "playful", I think vegetables with capes. Naturally. We ended up with two marks – one for their main brand and Ms. Carrot for their kid's line.
They're going to be selling their super-fresh, locally-made bottles of awesomesauce at Yolo in Mill Valley starting September 1. Check them out if you're in the neighborhood!